CCI's Startup Committee along with the Business Women Committee and Youth Wing as supporting committees, organized masterclass on "The Power of Communication for Startups"  featuring Prof. Manisha Pathak Shelat, Ph.D., Professor, Communication & Digital Platforms & Strategies, MICA, India, as the esteemed speaker.

GCCI President Shri Sandeep Engineer emphasized the importance of communication in building a startup's credibility and brand. Startup Committee Chairman Shri Priyank Shah highlighted the art of decoding ideas into products and products into brands while applauding Prof. Shelat’s expertise.

Prof. Manisha Pathak Shelat shared profound insights on strategic communication, audience engagement and the effective use of AI and social media. The session concluded with an interactive Q&A and a vote of thanks by Shri Priyank Shah.